In one of my earlier blogs I referred to one of the biggest barriers to getting on top of the numbers in the business as being around confidence.
There are a lot of very talented CEOs working in the Social Enterprise and charity space that shut down and run a mile when faced with a spreadsheet. A lot of this is down to leaders being told they are rubbish at numbers at an early stage but also not being helped by their accountants. The result is low confidence.
Here are my top tips for building confidence in numbers:
Tip 1: Keep the maths simple
Understanding financial information is all about simple arithmetic – adding, subtracting, multiplication and division – rather than anything more exotic. I know some people will think that’s easy to say but I can assure you it’s easy to do too, by taking a step back and look at the basics. Think of it as storytelling. You tell a story of the services that your organisation provides and the impact you have and numbers tell a story in the same way.
Tip 2: Make your accountants accountable
Accountants are not providing the services they should be. Many provide you information for your management accounts three weeks after month end and will file your report to Companies House for you. The first is not that helpful and the second will soon be able to be done through software like Zero, making accountants surplus to requirement.
That of course refers to those accountants that don’t provide you value. True value comes from getting the right financial info, which:
– can provide analysis and insight in past, present & future situations
– can provide training/support and, importantly for social enterprise, link your social impact measures.
It is suddenly like giving your car a full service history and warranty.
Tip 3: Use a template
There are so many basic templates on the Internet for a P&L and cash flow. Bite the bullet and fill it out with your numbers. Make it real, as there is an emotional attachment when you use your own numbers. After all, the 70/20/10 rule of learning states that 70% of our learning comes from doing.
Tip 4: Get to grips with the language
Like most disciplines, the language of numbers can seem impenetrable and in need of a code cypher to crack it. I had a good example of this only this week, when different enterprises in the same room used the words margin, profit and surplus interchangeably. Add the layer of was it ‘net’ or ‘gross’ and the looks start to get blanker. My advice is that it does not really matter what terms you use but ensure there is consistency within your organisation about what you mean.
Tip 5: Get the right people/structure/systems around you
Having improved your own confidence, and with good accountants adding proper value, the final piece of the jigsaw is having the right talent and structure in place.
– Is your organisational structure really matched up to what you need for the size of your operations?
– What financial systems and processes do you have in place?
– What are the skills and expertise of your finance staff and do they really fit into your structure?
This is where the accountants’ value can really come into play as they advise you how to set this up correctly.
Going through an investment readiness programme can assess this and advise on changes made to make your organisation more robust. Big Lottery’s Big Potential programme is worth a look www.bigpotential.org.uk